The Bay Area COVID-19 Awareness Network (CAN) aims to inform the Bay Area community with timely and accurate information about the most recent COVID-19 developments. As a result, we hope to provide a platform to ensure our community is all on the same page regarding the severity of COVID-19. We deliver this information through updated:
My Projects:
This section is a deeper dive into some of my projects within the Bay Area COVID-19 Awareness Network (CAN).
I am the designer for the organization's logo. The idea for Bay Area CAN came about quickly, and so did the design. The client/CEO wanted a plain text logo that followed the style of the website. The website already utilized three colors: white (#FFFFF), red (#F23A2E), and black (#353434). With this in mind, I look for some inspiration from brands like Calvin Klein, FedEx, and Nutella.
You can see the final product on the left. However like all branding materials, they are imperfect and eventually will need to be updated!
I've also worked as the Web Developer for Bay Area CAN. As you saw above you can visit our website to learn more about our mission!
To acquire new users I decided on several funnels: Website Call to Action, Instagram Posts & Stories, and Posting in college Facebook Groups. After our first launch week, we counted 124 new users.
The founders wanted the information about COVID-19 to be sent via SMS, so they first utilized remind.com (a parent-teacher platform for announcements). The major benefit "remind.com" provided was that they were a FREE service. However, we quickly discovered that our user base would be limited to only 200 people. This is where I stepped in with the rest of the engineering team to devise new ways of user acquisition and to find a better service that would allow us to scale quickly. Twilio allowed for that scalability & added some dynamicism to our flyers (attachments & user grouping).
Part of user acquisition is new marketing funnels. "Instagram Stories" is a key marketing channel for the Bay Area CAN, and so I helped design the post to boost user acquisition. Some key points in my design: